Scent is one of the most powerful senses we have, and humans have been utilising scent marketing for thousands of years.
In ancient Egypt, Queen Cleopatra used to douse her barge in perfume so those onshore would know of her arrival, while 19th century Parisians would spray cigarettes in a blend of scents to make them more appealing to women.
Fast forward to today, and scent marketing is an incredibly powerful tool for a wide range of businesses, particularly for fitness studios and gyms. Not sure if it’s right for you? Here are three benefits it can bring your business…
- Improve retention rates
Scent marketing gives your guests a warm welcome, making them feel more relaxed in your establishment. When people feel more relaxed and comfortable in your fitness studio or gym, they are far more likely to return, boosting your member retention rates.
- Enhance user experience
Scent marketing does not just help to boost retention rates, but it also improves overall visitor satisfaction and experience. A clean, fresh scent helps to put your guests in a far better state of mind ahead of their workout.
- Boost staff morale
Utilizing different scents throughout the workplace has been proven to help improve the overall productivity and morale of staff, helping to ensure your workforce is operating as efficiently and effectively as possible.
Looking for the best scent marketing options?
Are you looking to incorporate scent marketing into your facility? Here at Scentsations by Eastec, we provide premium scenting services that are tailored to a wide range of industries, including dance and fitness centres, gyms, retail, corporate and hospitality.
